Formed in 1784, Viyella is one of the UK's oldest clothing brands. It is a name underpinned by expertise in function and form, as well as a deeply ingrained appreciation for classic tailoring and exquisitely crafted fabrics designed to last a lifetime. Looking to their rich heritage to inspire clothing designs, Viyella makes timeless pieces that flatter and inspire the modern woman, for every occasion.
Spring Summer 2012 is packed with gorgeous, premium fabrics, rich and decadent colour palettes with heritage styling at the forefront of the collection. Ice cream hues, bold safari patterns and feminine garden party prints are the order of the day, all worked into beautiful designs that will inspire and delight. Texture, glamour and stunning prints are hallmarks to this new vision for Viyella this season.
