About Us

Our Heritage

For over 200 years there has been retailing activity on the site occupied by Fields. Its development has mirrored the changes in society for over to centuries.

Originally four smaller shops with living accommodation above, they were acquired by new owner John Field in the 1870s and '80s gradually being amalgamated into a full drapery store. The store's frontage today is very much as it was in 1800.

During the period between the two World Wars Fields served many titled clients, remaining open on Thursdays - usually, Sidmouth's half day, to allow customers' carriages easier access to the store when the town was quiet.

There has always been a major emphasis on ladies' clothes, and in 1945 the store employed seventy-six staff with ten dressmakers, a milliner, tailor and three dress fitters. Staff salaries averaged less than £2.00 per week.

With no member of the Field family directly involved in the store after 1952, the business and fabric of the building declined until 1978. It was then bought by the Spores family, who steadily returned the store to its former eminence.

In 2014, the four directors of Fields stated their intention to retire, as they had no family to succeed them. 

For more information about Fields of Sidmouth, a history book of the store is available to purchase in-store.

In November 2015, Goulds of Dorchester, an independent family owned business with two department stores and a Garden Centre in Dorset, purchased Fields and its sister store Trinity House in Axminster. It is their intention to continue the ethos of “service as it used to be”, a strapline coined by Alan Spores. Goulds was pleased to announce the acquisition of Fields of Sidmouth and Trinity House in Axminster. By shopping at Fields of Sidmouth you’re supporting a long established, local family business that employs over 260 local people and makes a significant contribution to the local economy. In turn, we support a number of other local businesses, suppliers, service providers, charities, organisations and schools that operate in your local community.


The cover illustration is from a poster produced for Fields of Sidmouth back in 1898.



*Only available in Fields of Sidmouth.* 



Local Delivery Service

Carry to Car Service

Fields Price Promise

Gift Wrapping Service

We offer a local delivery service (up to 25 miles radius from Sidmouth) from as little as £6 or free for orders over £100.

Need some help? We offer a free carry to car service, feel free to ask our staff. 

We will price match if you find the item cheaper online or in any high street store.

We are pleased to offer a Free Gift Wrapping Service.  However, we welcome donations to our Charity of the Year.

We’d like to take this opportunity to thank you sincerely for choosing to shop with us. Your business is never, ever taken for granted, but is greatly valued and very much appreciated. In return for your custom, we’ll strive to offer you the very best service and great value and our aim is to ensure that every customer is left completely satisfied following every interaction with our staff and during every visit to our store. We look forward to welcoming you to our department stores in the very near future.